Musée Paléontologique

Through this project, I had the opportunity to draw on a happy childhood memory. We were asked to reimagine the image of a museum or independent gallery in an appealing way to attract a new audience. The space could be real or fictional. The project involved creating a visual identity system that conveyed the concepts of accessibility, creativity, and curiosity, as well as developing an advertising campaign. I seized the opportunity to reimagine the identity of the Paleontological Museum of Aix-en-Provence, which had been closed to the public for several years. My goal was to evoke a sense of nostalgia, and to do so, I combined illustration with vintage photography, adding vibrant colors.

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Workshop led by David Sedgwick of Studio DBD.