Løsrive

Here, the goal was clear: to conceive and develop the artistic direction for a skincare brand. But not just another brand promising eternal youth. With this new line, the goal is to transform the skincare industry by creating a brand that embraces the passage of time and gives our skin what it needs to live fully in the present. The key idea at the heart of the project was the sense of community. Nothing better than creating an easily recognizable symbol. The symbol is versatile, representing each member of the community. We played with combinations of bold colors, daring unfiltered photographs, and impactful text.

Workshop conducted with Juliette Gourlaouen, supervised by Rebeka Arce